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Sticky and Easy PR. What’s it about?

I'm a news guy. I work in small market radio in Iowa, and I'm on the boards of several non-profits. Knowing about both worlds gives me some insight into how to best get your non-profit into the news. I receive approximately 200 pitches a day, and most of them don't work. You have a great cause, do great …

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Where do Great Stories Come From?

Great stories can come from many places, but this story became public because of a friendship. I live in farm country, and it's harvest season. A farmer friend gave me a call, and told me that his neighbor was in trouble. He had cancer and would be unable to harvest his crops. "You're going to want to …

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