I'm a news guy. I work in small market radio in Iowa, and I'm on the boards of several non-profits. Knowing about both worlds gives me some insight into how to best get your non-profit into the news. I receive approximately 200 pitches a day, and most of them don't work. You have a great cause, do great … Continue reading Sticky and Easy PR. What’s it about?
After working a couple of years on this project, my new book is available. "Sticky and Easy, a Guide to Getting your Nonprofit in the News Media." I didn't really want to write the book (I had other works in progress), but felt obligated. Nonprofits do such great work, but many aren't very good at … Continue reading Finally