I'm a news guy. I work in small market radio in Iowa, and I'm on the boards of several non-profits. Knowing about both worlds gives me some insight into how to best get your non-profit into the news. I receive approximately 200 pitches a day, and most of them don't work. You have a great cause, do great … Continue reading Sticky and Easy PR. What’s it about?
I love our small town libraries. Libraries are at the center of our communities, but nowhere are they as important as in our small towns. In some towns, they are the only places where people of all ages can gather. They are gathering places for kids after school, and offer fun activities for kids during long … Continue reading Give Us Some Warning
Great stories can come from many places, but this story became public because of a friendship. I live in farm country, and it's harvest season. A farmer friend gave me a call, and told me that his neighbor was in trouble. He had cancer and would be unable to harvest his crops. "You're going to want to … Continue reading Where do Great Stories Come From?
After working a couple of years on this project, my new book is available. "Sticky and Easy, a Guide to Getting your Nonprofit in the News Media." I didn't really want to write the book (I had other works in progress), but felt obligated. Nonprofits do such great work, but many aren't very good at … Continue reading Finally